Rant: Become A Wine Activist

In about two weeks, I'll be giving a presentation, in Chicago, on Georgian wines, similar to one I gave in New York City back in April. I'll discuss the history of Georgian wines, taste the attendees through four different wines, and explain why they should drink Georgian wines. Near the end of that presentation, I'll also ask them to become wine activists.

I've long been a passionate advocate for wines which are not as popular as they deserve. For example, I've previously written Ten Reasons To Drink Georgian Wine as well as Ten Reasons To Drink Greek Wine. I've reviewed plenty of Georgian and Greek wines, recommending many excellent examples of wines from this compelling countries. I've also reviewed and promoted wines from countries such as Israel, Armenia, Lebanon, and Uruguay. In some respects, this means I've been a wine activist, using my platform to economically assist these regions, trying to get more people to buy and drink their wines.

This became much clearer to me after reading a recent article in SevenFiftyDaily, "How Wine Buyers Can Become Activists" by Peter Weltman, a sommelier and writer in San Francisco. Peter describes how his view of being a sommelier shifted, of how he became more of an activist by "leveraging wine’s privileged standing to improve people’s lives." He even has a hashtag for his activism, #BorderlessWine, which you might have seen on social media. In this article, Peter states that, "With our wine purchases, I believe, we can help advance regional peace, provide support for farmers in war-torn regions, have a voice in geopolitics, and aid in economic recoveries."

Wine is often seen as a mere luxury, something of little importance in the greater picture considering all of the problems in out world. However, wine purchases can actually have a significant impact in numerous ways, even on a global basis. Such purchases are vital to the economies and political stability of numerous countries. It can be a valuable export, provided other countries are willing to buy their wines. To assist these countries, we should consider that potential impact when we decide which wines to buy for our consumption.

In his article, Peter discusses wines made in Israel, Lebanon, Greece, Turkey, Palestine, and Georgia. Those are all the types of wine regions I especially enjoy exploring and writing about. One of Peter's primary points is that "Financial support of a country’s wines contributes to the well-being of regions, countries, and producers." Countries like Greece, whose economy has undergone much turbulence, can economically benefit if more people purchase their wines. Georgia, which is still recovering from when Russia controlled the country, would also benefit from more people buying their wines. With our wallets and pocket books, we can help to bring about positive change.

Your support of wines from these regions should be easy because these countries are making plenty of delicious and interesting wines, often from unique and indigenous grapes. They often have lengthy wine histories, extending thousands of years into the past. They produce all types of wines, reds, whites, rosé, sparkling, dessert, fortified, and more. Wine lovers can learn so much by exploring these regions. I've introduced numerous people to wines from these regions and most often receive positive feedback from these people.

I strongly urge you to read Peter's article and then give much more consideration to which wines you purchase. Try to support and improve these regions by purchasing their wines, as well as spreading the word about their wines. If you are so inclined, become more of an advocate for these wines, becoming an unofficial ambassador. I'll continue my own passionate advocacy, maybe with an added impetus of being more of a wine activist. Please join me in this endeavor.


As Peter concludes, "Wine transcends borders and bridges cultures, and it can be used to improve lives if we make the right purchases."